Recently, we looked at participating in Facebook communities as part of our learning network. Other social media platforms are important to building your learning network, too, but not all of them offer a way to gather together easily. That’s where hashtags often come in. It’s easier to gather people on Twitter and Instagram around an event- or interest-related hashtag, and there are communities that make great use of them.
I’m part of a couple of hashtag communities on Instagram. One of them is led by a user with a crazy awesome level of understanding of how hashtags work and how to make them work. The overall community has a hashtag, and then each weekly challenge has a hashtag related to the community hashtag. So through the first, we can find everyone’s post in the community, and through the second we can find everyone’s posts related to a challenge. It’s great!
Another of these hashtag communities…has all but left Instagram for a Facebook community over the last year. (And it’s funny to watch those who recently joined the Facebook community start discussing moving over to Instagram.) The community centers around a series of daily challenges, organized by month, where the challenge’s name is the hashtag. At first, things went well. But then people who were practicing a similar craft, but didn’t understand that particular hashtag went to a particular activity, started using the hashtag. And they did it on all of their posts, regardless of what that picture was. So the community altered their hashtag slightly in an effort to make the hashtag’s intended audience clear, but the same people jumped on that hashtag as well. The hashtag has effectively been ruined on Instagram by people who couldn’t be bothered to learn what a hashtag is, or what hashtags were relevant (or in this case, off limits) to their own work.
If you’ve read my Facebook post, you already know where this is going.
When you use an event- or interest-related hashtag for posts that have nothing to do with the event or interest, you’re hijacking the hashtag. And hijacking hashtags doesn’t help anybody, the hijacker least of all. Some hashtag hijackers are just trolls, out to ruin other people’s fun because they have no skills or interests to focus their time on. But others do it because they’ve decided the best way to show off their skills is to blast it out to anyone who might have even the tiniest possible interest in their work. I can think of people I will never follow (and in some cases have blocked) on Twitter and Instagram because they engaged in hashtag hijacking trying to get their posts more widely seen. I’ve even been known to mark posts as spam because they hijacked a hashtag.
So…if you are thinking about using a hashtag (and used correctly, they’re a great tool for meeting and interacting with people…or for just getting your snark on), research the hashtag first. Make sure your post will contribute to the discussion going on in that hashtag, or fit in with whatever is being showcased. Don’t just throw on a hashtag in the hopes you’ll gain exposure, because you will gain the wrong kind of exposure and might find yourself shut out or ignored.